Headquartered in New York City, Purpose helps clients highlight their social concerns through targeted campaigns, branding, creative content and participatory social impact strategies. He has launched important initiatives on topics such as refugees with international LGBT rights and established relationships with global brands and companies as well as major philanthropists. We share a number of global brands as clients with common skills in design, data science, brand consulting and project management. It will help us design our clients` targeted marketing approaches and provide creative and effective programs that will enable them to make truly responsible contributions to society. It adds a crucial dimension to the business transformation support we can offer our global customers. Founded in 2008, Purpose helps clients define and achieve their purpose and put participation at the heart of the approach. Jeremy Heimans, co-founder and managing director on the company`s track record: “Over the past decade, we have worked with our partners to engage tens of millions of people on issues such as the climate crisis, refugees, LGBT rights, gun violence, global poverty and much more. We support an increasingly diverse range of non-profit organizations, philanthropies and private sector actors for enabling purposes. BusinessLine emailed Cyril Garcia, CEO of Capgemini Invent, to understand how this special acquisition understands the brand`s purpose. Excerpts: “Increased demands from stakeholders have led to a great shift towards creating activities for purposes. For many large companies, this has become, beyond corporate social responsibility, a transformation of business and the need to redefine business models, practices and culture,” comments Cyril Garcia, CEO of Capgemini Invent and member of the group`s management.

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